Sony
Corporation
Sony Corporation, Japanese
electronics manufacturer, with headquarters in Tokyo. Sony designs,
manufactures, and sells electronic equipment. It is a leader in the development
of consumer electronics goods, such as videocassette recorders, cellular and
cordless telephones, compact disc equipment, and television systems. Sony also
manufactures computers and related devices. The company owns and operates
Columbia TriStar Pictures and the Columbia and Epic record labels, and it owns
a 50-percent stake in the Columbia House music and video club. Sony has
affiliates and subsidiaries in North, Central, and South America; Europe; the
Middle East; Asia; and Australia.
Sony actively encourages
innovation by its employees. Design engineers are given budgets and time for
innovation and experimentation. The company holds an annual contest in which
engineers show off their prototypes; bonuses are awarded to those whose
prototypes are selected for eventual manufacture and marketing. Sony
continually makes and offers new products, most of which are tested in the
Japanese market. Sony has been particularly successful in the United States
market; however, it is outsold in Japan and elsewhere by Matsushita, another
Japanese electronics giant.
The company was established in
1946 by founder Morita Akio as Tokyo Tsushin Kogyo Kabushiki Kaisha (Tokyo
Telecommunications Engineering Corporation) and changed its name to Sony
Corporation in 1958. In 1960 it established the Sony Corporation of America in
New York City and Sony S.A. in Switzerland. In 1961 Sony became the first
Japan-based company to offer its shares on the United States stock market.
In the late 1970s Sony introduced
the Walkman, a portable headset stereo system, and later the Watchman, a
television small enough to be worn as a wristwatch. Sony's Betamax, with the
Beta videotape format, was the first home videotape recorder on the market, but
the system was eventually replaced by the Video Home System (VHS) videotape
format invented by the Victor Company of Japan (JVC); the VHS format became the
industry standard for home video recording. Sony’s Betacam system is now the
standard in commercial broadcasting equipment, however.
With the acquisition of CBS
Records, Inc., in 1988 and Columbia Pictures Entertainment, Inc., in 1989, Sony
became a major force in the recording, motion-picture, and television
production industries. In 1994 the company released Sony PlayStation, a wildly
successful computer game console that featured highly sophisticated graphics.
In 2000 Sony debuted PlayStation 2, an advanced game console that also offered
the ability to play audio compact discs (CDs) and digital video discs (DVDs).
In 2006 Sony introduced PlayStation 3 with the ability to play Blu-ray discs
that have five times the memory storage of a DVD. The high-end version of
PlayStation 3 also featured built-in Wi-Fi and a 60-gigabyte hard drive.
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